I would argue that technological development has in many ways allowed people to become much more individualistic. The world wide web is the best example of this. Now a kid living in Paducah KY can follow the world of cycling if he wants to his hearts content even though in his local area there is no coverage and no interest. In fact he could communicate if he wanted with cycling fans from all over the world. With developments in computers, cameras, music people can create their own films, broadcast their own radio stations, it goes on.
Today on the Splendid Table I heard an interesting story about a new product called MooBella. It's interesting because it lets the individual create the flavor of ice cream they want in under a minute. Through a menu system you can choose flavor and mix-ins. I really think this is a great idea and another example of how technology allows for individualism. Margaret can't wait to make coffee, butter pecan.